Non-Subscription Beauty Boxes: A new trend?

Find out what was included in January’s Next Beauty Box – worth the money?

Explore a range of non-subscription beauty boxes from Latest In Beauty, Feel Unique, Asos and Cult Beauty, plus my get my take on each one

And go Behind the ‘trend’ – to uncover why non-subscription boxes are becoming popular

Hey, hi and hello, hope you’re ok. If you’re new here, welcome to Entirely Beauty, if you’ve been here before – thanks for coming back. The idea for today’s blog came about after I bought a Beauty Box from Next. Unfortunately, the box sold out before I had chance to write a review, so I had a rethink and decided to share the contents of, & info about, the Next Beauty Box anyway, but look at some other non-subscription beauty boxes that might interest you too. I am also going to take you on a journey behind this relatively new trend to uncover why non-subscription beauty boxes are becoming increasingly popular.

How I discovered Non Subscription Beauty Boxes

I recently kicked two of my Beauty Subscription Boxes to the kerb, not because I didn’t like them or had issues with the companies, NO, I cancelled my subscriptions because my beauty buys have to stay within my beauty budget, AND, I wanted to explore what other boxes were available, experience something new and, obvs, share my views and thoughts with you. As I’d been receiving Look Fantastic and The Vegan Kind the longest I’ve bid them a fond farewell (for now). My subscriptions to Roccabox and FabFitFun will remain ‘live’ for the foreseeable future. If you read my Spotlight on Subscription Boxes series (click the links above) you’ll realise I do love a good subscription box.

I was aware of a couple of Non-Subscription beauty ‘boxes’ already (Non Sub Beauty Boxes come in various guises, as you will see, but for ease of reference here I call them all ‘boxes’.) I’ve already bought and tried two of the Look Fantastic ‘Discovery Bags’ (see my Look Fantastic Mini Haul blog for more details of these Non-Sub Beauty Boxes) so I won’t be featuring them here. However, when I began searching for new Beauty Subscription Boxes, I found some Non-Sub boxes that were new to me, some that are new to the beauty companies now offering them and, along with those I already knew about, it became apparent that Non Sub Boxes are a new and burgeoning trend as more of them are becoming available. To begin to understand why non-sub beauty boxes are on the up, let’s unbox January’s edit of The Next Beauty Box

Next Please!

The Next Beauty Box - a non subscription box that appears on Next's Website - usually around the start of each month.
Dipping my toes in the Non-Sub Beauty Box Waters –
unfamiliar territory ahead!

I had known about The Next Beauty Box for a while, and had been keeping my eye on them for a few months, previous boxes just weren’t my jam. But, when I went to the Next website to check out January’s Box I was buzzing. This box contained something I wanted to test and review for my Gadgets, Gizmos, Blenders and Brushes Series here on Entirely Beauty. Whilst the other products were a bonus and will get used, I did buy the Next Beauty Box to save money on that one product!

What was in the Next January box…

  • Sarah Chapman (London) Skinesis: The Facialift (Full Size)
  • Oh K: Purifying Pink Clay Sheet Mask (Full Size)
  • Elizabeth Arden: Vitamin C Ceramide Capsules – Radiance Renewal Serum (Sample Size 7 Capsules)
  • Philip Kingsley: Elasticizer Therapies Balancing Rose & Lychee – Deep Conditioning Treatment (Delux Mini 40ml)
  • Dermalogica: Daily Microfoliant (Full Size)
  • Origins: High Potency Night-A-Mins Resurfacing Cream (Sample 15ml)
  • Glamglow: Supermud Clearing Treatment (Sample 7g)
  • Aveda: Botanical Kinetics Hydrating Lotion (Delux Mini 40ml)
The Facialift was my inspo for buying January's Next Beauty Box!
As the box cost £15 and the coveted faciallift was included – snapping up the box was a no-brainer!

The Sarah Chapman Facialift is THAT product. I’d had my eye on this wanted to buy and test, but was a bit put off by the price, so this beauty gizmo was the thing that turned my head – I couldn’t resist buying the box and trying to ‘face tune’ in real life! Testing has begun so expect an Entirely Beauty in-depth, no holes barred, review pretty soon.

Oh, you can't beat K Beauty. Pink clay? Oh yes please!
Do you like a good face mask? If so, you’ll love this!

I’ve used a few Oh K masks, and they are more than OK, they really do have a positive impact on your skin, so I was stoked that this Oh K Pink Clay Mask was included in the box.

A 'new to me' product, I'm intrigued by these Elizabeth Arden Vit C Capsules
Elizabeth Arden is a brand I had heard of but not had the chance to try, until now

I do like it when a box introduces me to a product I haven’t previously tried. I’m familiar with Elizabeth Arden, obvs, but I (wrongly??) associate this brand with a more mature beauty addict, so I haven’t tried any EA products. This sample gives you a seven day trial of capsules, and I’m looking forward to trying them out.

There's a Fabulous range of hair care products by Philip Kingsley!
Philip Kingsley has never failed to impress, so I have high hopes for this!

A little Philip Kingsley goes a long way, so this delux sample will last for a few applications. I know and trust this brand so, yeah, happy to see it in The Next Beauty Box.

Looking forward to giving this Dermalogica a go as I've not tried any of their products before!
A Microfoliant from dermalogica

Another in the ‘Brands I’ve Heard About, But Am Yet To try’ category – glad to add Dermalogica to my collection!

Origins - I love your play on words - Night-A-Mins - good one!
Origin’s Resurfacing Cream – a new brand and product, that I’m excited to give a go!

Hadn’t previously heard of this brand, Origins – so that’s another new intro, thanks Next.

All the way from Hollywood, California - Glam Glow sounds like it could be right up my boulevard
Hooray for Hollywood! Glam Glow might not make me a star, but it’s
‘lights, camera, action’ and let’s see what makes the mud ‘Super’

A little sample is a good way of trying something new without dropping coins for a full size product you might not actually like. Can’t help wondering if Glam Glow will actually live up to it’s name!

Aveda is a well known brand, but I haven't encountered this particular product before.
A little something from Aveda – do you rate the hydrate?

I love anything that promises to hydrate my skin, so the Aveda lotion should prove to be a winner!

The Next Beauty Box – my initial thoughts, useful info & links to this month’s boxes.

I was very impressed with the contents of this box: clearly a skin care edit (which makes the hair product from Philip Kingsley a bit random, but hey ho!). There’s sufficient products and variety to introduce a new regime and test it for a week: at least, that’s where I’m going with it! The PK Conditioning Treatment aside, some real thought has gone into the selection of products for this box, but the cherry on this skinlicious non-sub box cake has to be The Facialift. What a saving!

To be honest the value of a box (sub or non sub) for me isn’t really about how much each item is worth, my main considerations are:

  • Have I previously thought about buying any of the products?
  • Will I actually use all, or most, of what’s in the box?
  • Is there a good selection in both products & sizes?
  • Are there any ‘New To Me’ products?
  • How much the box costs including any postage and packing?

That said, after receiving the box and during my research for this blog, I discovered what fantastic value for money The Next Beauty Box (Jan) actually was. Having independently price checked everything I can reveal the contents are worth a whoopin’, jaw-droppin’, £84.07. Impressive eh? Over £80 of products for £18.99 (inc., £3.99 postage and packing) IS great value and represents a ‘saving’ of £65.08!

The Next Beauty Box is very popular: The Jan box sold out – twice! (I managed to get it on the re-stock.) at time of writing the (Feb) Next Beauty Box – Male Grooming Edit, IS still available to buy, just click the above link. It costs £12 (+P&P) and would make a lovely and different Valentine’s gift. However, disappointingly but unsurprisingly, the Valentine’s Edit Beauty Box is out of stock. I’ve included the link anyway, just in case Next do a re-stock. With 15 fab products for £18 (+P&P) I have my fingers tightly crossed it will come back in stock as I really fancy this one too! What about you? Are you tempted by Next Beauty Boxes?

Do you want the Latest In Beauty?

Latest in Beauty is a sub box service but they also offer monthly Non Sub ‘Collections’ Beauty Boxes and, at the moment, both the 2020 Resolution Collection and The Holland and Barrett Vegan Edit Collection Boxes are available to buy. (Click the link for more info). I’ve previously tried a LIB Collection Beauty Box, last year (pre-blog) – it was the Sainsbury’s Awards one and I loved it. The products were great, a good range and I made use of them all. I do like the look of the H & B Vegan Collection, but it remains to be seen whether I give into temptation!

The H&B box costs £30 for 19 products, all of them vegan and 11 are full size, which is quite impressive. According to the LiB website their first ever totally vegan beauty box is worth £120, and as it includes skincare, hair care, body care and even oral health care, this box could best be summed up as a wellness box – there are no makeup products in this one.

If you want to invest in yourself at a cost of £28 for a non-sub box of ‘right choice’ products worth £152 (according to LiB) then the Beauty Resolutions 2020 might be the one for you? There are 14 products in this Collections edit and seven of them are full size. With indulgences from Top Brands such as Kiehls, Patchology, Murad, Ashanti & Feather and Down, to name drop a few, this box will leave you feeling pampered and pretty.

The postage and packing on the collections is Free (Standard Delivery) and they do usually represent good value so it’s definitely worth checking their website regularly to see if any NEW non-sub beauty boxes have been added. If you try (or have already bought a Collection from LiB) please let me (and everyone else) know what you think/thought of your box in the comments below.

ASOS (Feb) The Date Night (Non-Sub) Beauty Box

ASOS do a monthly Non Subscription Beauty Box which vary in cost from around £12 up to £18 for Collab boxes.
The ASOS Beauty Box – 5 items £15

With Valentine’s Day fast approaching, this month’s ASOS Non-Sub Beauty Box has a Date Night theme, contains 5 products (various sizes) including make up, a face mask and a hair mask – all of which will cost you £15 (+P & P). I have been checking out these boxes for a couple of months (they usually appear at the beginning of each month) but I’ve yet to spot one that really appeals to me. If the Date Night tickles your beauty pickle though, you can get all the relevant info on the ASOS website.

A word about postage on this one: If you spend over £30 on ASOS postage is FREE, if all you want is the box standard delivery is £4, but if you order from ASOS on the regular or think the beauty box is something you might indulge in each month there is an option to purchase Premium Postage for £9.99 for a whole year and this entitles you to ‘Free’ next day delivery on all your orders and/or specified delivery. Specified delivery is a great option if you work as you can have your box, or other parcels delivered on a day/time to suit you.

I will continue to keep checking out these boxes, I know they did collabs with Pixie and Revolution previously, both of which I would’ve bought, but these collabs happened before I knew about their non-sub boxes. Typical eh?

We all want to Feel Unique!

This is a NEW non-sub service offered by Feel Unique and as well as your 'picks' you'll receive a smart beauty pouch too.
The NEW kit on the block

Arguably one of the best ways to find out if you like products, or if they work for you is to get your hands on samples, minis and travel sizes and see how you get on. With this in mind Feel Unique have, no doubt spurred on by the popularity of their existing Pick and Mix Service, recently introduced their Non Sub Beauty Kit. For £12 (plus £3.95 p & p) you get to choose 5 samples (of various products in differing sizes) from the wide range available on the site. Your ‘picks’ will come to you in a smart, beauty pouch (included in the price) and the £3.95 postage is refunded by way of a voucher that you can use against future purchases. If you take the pouch as the sixth product, each item will cost you £2 – which is worth remembering when choosing your items.

Feel Unique's NEW Beauty Kit offers a great way to try lots of products to see if you like them and whether they perform.
A small selection of the wide range available

As you can see from the above photograph, the range of samples is varied and there are four or five pages of mini products for you to select your 5 choices from. I’m very interested in the Feel Unique Non-Sub Beauty Kit: I have seen a couple of favourable reviews and those who have purchased seem thrilled with what they picked. For a Beauty addict like me (and you too presumably, given that you’re here in my blogosphere) this does seem like a cost effective way of finding and trying new products. Of all the Non Subs I have discovered and detailed for you here, this is the one I am most likely to succumb to.

Cult Beauty’s NEW Starter Kit

6 Cult products for £30 with the Cult Beauty Starter Kit.
Another NEW Non Sub Beauty Box

Again, I’m tempted by this: the force is strong with that Huda Beauty Palette! There is a good range of products in this box, which has been curated to introduce you to some of the brands in the Cult Beauty stable. There is a nice mix of skin care and makeup, in both full and mini/travel sizes, it costs £30 and you get 6 products for your coin.

This is a relatively new addition to the Cult Beauty Range, and judging by the enthusiastic welcome it has received so far, it’s gaining in popularity and given the contents of the Cult Beauty Starter Kit, that’s hardly surprising. (Have ya seen that Huda Palette??)

Aside from THAT palette, there’s products from Cult brands such as The Ordinary and Nars (as I said, very tempting!) and according to Cult Beauty the six products in the Starter Kit are valued at over £79, which represents a huge £40 saving on the products that are included in the box. I really hope Cult Beauty curate other ‘Starter Kits’ because whilst I do think it’s a bit pricey (Compared to the Next Beauty Box which gives a comparable monetary value for half the actual cost) I think, given the premium nature of the products, different Starter Kits would prove popular, especially with those who want to try the Cult type products that would be included.

What’s behind the trend?

  • We all know a commitment-phobe right? Some people just dont want to be locked into a subscription box
  • Non Sub Boxes are great if you prefer to know what you are getting for your coin
  • Not being tied in to a subscription means you can try a wider variety of differing boxes over a few months rather than experiencing just one box
  • Non Sub Boxes are a great and less expensive way to try higher end products
  • As the boxes are one-offs, often limited editions, the companies offering non sub boxes seem to have more pulling power with beauty companies – judging by the contents of the boxes included in this over view.
  • Because they are curated to promote the companies who offer these boxes and ultimately aim to draw you in to buy full size or repurchases from the companies too (ie loyalty building) they do tend to be higher in value than the subscription boxes.
  • Subscription Boxes are already very popular, undoubtedly the Non Subs are trying to cash in on this popularity too

Given the above points it is easy to see why new non sub boxes are popping up on the regular, whilst it’s been a hot minute since a new subscription box came to light. I think us beauty addicts can only benefit from the variety and value of non-sub beauty boxes, so I personally hope they increase in number, value and variety.

Well, that’s it from me. Thanks as always for reading, it means a lot, hope you enjoyed this blog, if you did please smash the like button and subscribe so you don’t miss any future blogs. Until next time, take care

💋Entirely Beauty 💋

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Published by entirelybeauty

Beauty blogs, reviews and other beauty related content from a self-confessed beauty product addict!

5 thoughts on “Non-Subscription Beauty Boxes: A new trend?

  1. Thank you for opening my world of beauty boxes. I haven’t seen any or haven’t looked for them. Now I will definitely be checking them out.
    I’m very interested in the next box.
    Love how you broke everything down…helps me as a consumer to make a concise and confident decision based off the information and your recommendations.

    Liked by 1 person

    1. I love the fact that you can check out the contents of these non-sub boxes & know whether you’d actually use the products. But, I do love me a surprise too so I’m enjoying Rocca Box at the moment too.
      Again, happy to help 😁 and your lovely comments have made my day, thank you.


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